Urlo Creativo was founded by Giulia Peretto, who, after over a decade of experience in sportswear and collaborations with companies worldwide, set out to create something uniquely her own. Driven by the desire for new challenges, she handpicked our team: top-tier professionals encountered over the course of her career, blending their collective expertise to offer comprehensive support for the development of your collection. ‘Urlo’ in Italian means to shout, because we are firm believers in the unapologetic boldness of creativity. So, let’s make your next collection one to shout about.
All the expertise you need, in one team
Choose the professional best suited to your project
Giulia Peretto
Founder and head designer
My motto:
When in doubt, I shout, and I shout loudly (and always truthfully).
peretto@urlocreativo.com
I’ve always lived for creativity: I constantly explore new ideas and processes, and find inspiration in every corner of the world. I graduated in Fashion Design from IED Turin and have worked for K-way, Rossignol, and Colmar. My passion lies in outerwear, and my specialisms are technical apparel and sportswear.
Margherita Aletti
Surface, colors and textile designer
My motto:
「一日一生」/ ichinichi isshō (one day, one life)
aletti@urlocreativo.com
I like to observe. A sun-bleached postcard, a crumbling building, the distorted images playing from a static-filled screen; it’s from these details that patterns come to life. I graduated in fashion design from IED Turin and later specialized in Textile and Surface Design at the Istituto Marangoni in Milan. I’ve worked for Alessia Giacobino, Alessandro Squarzi and Memphis Milano, and today I work in collaboration with Amini Carpets.
Valentina Benedetti
Technical designer and product developer
My motto:
Those who know all the answers haven’t asked all the questions.
benedetti@urlocreativo.com
Christmas 1988: I was gifted ‘Gira la moda’, a kid’s fashion design game, and from then on I never stopped designing. I love fresh air and creativity in all its forms. I graduated in Graphics from IED Turin, specializing in technical drawings and moodboards. My career has taken me to Paris with Givenchy, and to Milan with Kanye West. After working with Rossignol, I found my home at Ciesse Piumini.
Camilla Dora Chiarolanza
Stylist and art director
My motto:
never take a "no" for an answer.
chiarolanza@urlocreativo.com
I love taking flights of fancy, only to end up hitting the target directly. My mother once told me: choose what you want to do in life and become the best at it. I graduated in fashion marketing & management from Polimoda in Florence. I’ve worked for Tods and on sets for Marni, Ferragamo and Gucci. I love seeking out beauty, style and aesthetics, and making a lasting impression.
Martina Costantino
Copywriter and content strategist
My motto:
ctrl+z can save your life.
costantino@urlocreativo.com
I love simple words with personality – the kind that create memorable texts and a narrative universe. In 2016 I graduated in Law from Bocconi University. After practicing law, my life took a different turn: I traveled to New Zealand and Belgium, then graduated in Creative Writing from the Mohole School in Milan. These days I’m a copywriter for Velasca.
Make your collection scream
Contact us or book a free call-we will give you all the information you need.
